Target Audience

My target audience is both males and females between the ages of 16-25 who are interested in the Electro/Pop genre of music. I decided to research into my genre a little further; researching current artists, the background of the genre and influences of the current revival of electropop.

https://docs.google.com/viewer?a=v&pid=explorer&chrome=true&srcid=0BwxYNy6Gbf9BNDBhNjU3ZGQtNmQ0Yi00N2M3LThjZmYtMzg1NmU3NjNlYWU1&hl=en

A typical reader of my music magazine would be someone in their late teens, like a student, who enjoys listening to music which is less mainstream and more experimental then ordinary music. The magazine will include bands and artists which aren't as well known and probably aren't in the charts as well as very well known artists.

The Demographic factor I need to consider is the social status of who my magazine is aimed at. I think it would appeal to audiences in the BCD social status. This is because my magazine will not be cheap but I think people will be willing to pay more as it is a niche/specialised genre and there is no other well known magazines for this genre just yet. Also as it is aimed at the student age group and teens, they have a larger disposable income because of parents giving them money and at that age some teens have got part time jobs. This means my target audience would be able to afford the magazine.

I have looked on http://www.nrs.co.uk/ at their media packs for magazines with a similar genre of the magazine I am going to make. I looked at the target audience and reader figures for NME magazine and Kerrang!. Although the two magazines aren't quite of the same genre music that my magazine will be, they do feature bands that I will feature in mine.

In this table it shows the general week periodicals for lots of different magazines. It shows that NME have around 388000 readers on a weekly basis and Kerrang! has around 417000. Both magazines have more readers in the ABC socio economic classification group. This assures me that my magazine will appeal to my target audience as my magazine will be similar to these. Although both these magazines are unisex, both magazines have a larger audience from boys. Less then half of readers of Kerrang! are girls and less then a third for NME.

After researching on NRS I then went onto IPCmedia.com to see if their figures were the same as NRS. On IPC I found a reader profile for NME readers.

These figures back up the points I made earlier about NME's readers but also shows that the magazine is read more by full time employees then people who are still in education or working part time. I wanted my magazine aimed more at students which possibly means that NME is priced to high. This helps me to decide a price for the magazine I will produce so that it appeals more to students and part time workers.